The Balancing Act: Pharma Career + Building Brands

"How do you do it all?" It's the question I get most often. The truth is, I don't do it all—I do what matters, and I do it with intention.

By day, I'm deep in the pharma world—analyzing market trends, building financial models, turning complex data into actionable insights. It's work I love, with 15+ years of experience across pharma, FMCG, investment banking, and private sectors. It's also work that pays the bills and provides the stability that allows me to build Her.Brand without pressure.

The key is integration, not separation. My finance background doesn't compete with my creative work—it enhances it. The analytical skills that help me understand market dynamics also help me understand what makes a brand authentic. The patience required for long-term financial planning translates perfectly to building sustainable brands.

My evenings and weekends aren't about hustling—they're about crafting. An hour here developing Teos Brew's brand story. A Saturday morning working on Pure Beauty's product concepts. A Sunday afternoon writing for the journal. Small, consistent actions that compound over time.

"You don't have to be great to get started, but you have to get started to be great." - Les Brown

The coaching work through Her.Support happens naturally—often during lunch breaks or early mornings. Teaching English and sharing financial strategy feels less like work and more like conversation. It's the part of my day that energizes rather than drains.

The hardest part isn't time management—it's energy management. Some days, after a particularly intense financial analysis, the last thing I want to do is think creatively. That's when I've learned to honor my rhythms. Sometimes the best thing I can do for Her.Brand is to rest.

But here's what I've discovered: having both feeds my soul in ways that neither could alone. The corporate world keeps me grounded in reality, while the creative work keeps me connected to possibility. They're not competing forces—they're complementary ones.

The balancing act isn't about perfect equilibrium—it's about conscious choices. Some seasons favor the corporate work, others favor the creative. The key is staying true to both, knowing that each makes the other stronger.