Why I Built Her.Brand
What started as a single spark during late-night college study sessions has grown into something I never imagined—a constellation of brands that each honor a different aspect of intentional living. This is the real story of how Herbrand came to life.
Picture this: It's 2 AM in a college library. I'm surrounded by finance textbooks, empty coffee cups, and friends who shared my caffeine addiction and even bigger dreams. We'd debate everything—market theories, life philosophies, what we wanted to build when we graduated. But it was the ritual of brewing coffee at midnight that captured something deeper.
That midnight coffee ritual became the seed for Teosbrew—not as a business plan, but as a feeling I wanted to capture. The way a simple cup could transform a stressful study session into something sacred. The conversations that flowed with the caffeine. The pause that created space for real connection.
Life took me on a different path first. After graduation, I dove deep into the corporate finance world—15+ years across pharma, FMCG, investment banking, and private sectors. I discovered I had a gift for turning chaos into clarity, transforming intuition into actionable insights. I still work full-time in pharma today, which gives me both stability and real-world perspective as I build Herbrand.
"The most authentic brands are born from genuine need, not market research."
But something kept calling me back. During my most successful finance years, I found myself thinking about that college coffee ritual. About the beauty products that made me feel confident before big presentations. About the travel experiences that recharged my creativity between intense work periods. About the small, intentional choices that made life feel meaningful.
A few years ago, I finally started developing Teosbrew. But as I worked on it, other ideas naturally emerged. Travel Places Pro, born from my own transformative journeys that helped me gain clarity during career transitions. Pure Beauty Boutique, inspired by the skincare rituals that grounded me during 80-hour work weeks. Envyra, celebrating the quality-focused products that brought joy to my everyday moments.
Each brand felt connected, yet distinct. They all shared something profound—an attention to ritual, to beauty, to the moments that make life feel intentional rather than rushed. I realized I wasn't building separate businesses; I was creating a constellation of experiences that reflected different aspects of how I actually wanted to live.
Herbrand became the thread that connects them all. It's not just a holding company or a portfolio—it's a living philosophy. It's my belief that business can be beautiful, that brands can have souls, that entrepreneurship can be an act of service to people who share your values.
The coaching work through Her.Support emerged naturally from this journey. After years of helping companies find clarity in the finance world, I wanted to do the same for individuals—the founders, creatives, and curious minds who were building their own dreams. My TEFL qualification and finance background created a unique combination that actually helps people.
This journal, these stories, this entire ecosystem—it's all connected by a simple truth I've learned: life is made up of moments, and those moments deserve to be beautiful. Whether it's the morning coffee ritual that centers you, the skincare routine that honors your body, the travel experience that shifts your perspective, or the conversation that changes everything.
Herbrand exists because I believe in the power of intentional living. In choosing quality over quantity. In building businesses that serve not just profit, but purpose. In creating experiences that don't just meet needs, but actually nourish the people who choose them.
It's a rhythm. A ritual. A return to what matters. And honestly? It's just the beginning of what's possible when you build from authenticity rather than algorithms.